The retention rate for visual information can reach 65% vs. Videos – Video is an incredible marketing strategy when it comes to promoting a new product or service, or drawing in and retaining the attention of users. That’s why you find so many dragons at the animal shelter (image from Reddit ) The more people who know about your contest, the merrier (for you anyway)! Need more ideas for Facebook? Download our free guide here! Make contests super sharable - This means adding “share this contest” buttons if you have an entry form on a website, or simply encouraging social sharing in general. Hashtag-ify your contest - Adding a relevant (and unique) hashtag to your contest helps you keep track of entries and makes them easy to scan through and organize. This can be a great form of restaurant marketing. Start of submitting to Slickdeals and go from there. I’ve seen contests in which 90% of traffic is driven from these types of sites – alright, they aren’t always the most qualified leads, but if you want quantity over quality, this is a sound strategy. There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. The people who really love a good deal tend to frequent deal sites and forums.

Post to deal sites - People love free stuff, some more than others.

They are quick and simple to enter – plus it’s easy to ask for email subscriptions as part of the submission form. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.Sweepstakes - The most traditional of contests, sweepstakes/giveaways are a tried and true classic. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The authors understand that marketers must look beyond traditional media in order to achieve success. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC.

Advertising and promotion pdf